Communication redefined

According to Alvin Toffler, the author of The 3rd Wave, we live in the last leg of the generation of  2nd Wave, which started at around so called industrial revolution in mid 1700. During the past 300 years, the series of surges from the 2nd Wave have hit our world in every aspects of our lives transforming the socio-economic system and living environment, effects of which has left some devastating damages to this planet as well as to ourselves. There have never been the time in entire history of Humanity that have produced the material wealth of this magnitude in global scale.  But we have viciously raped our precious environment and deprived ourselves of some fundamental values and spirituality of life in the process. What humanity has gained in the  generation of 2nd Wave is the material wealth and the convenient lifestyle made possible by the technology, and what we have lost in exchange is significantly more than what we have gained.  Our understanding and the ability of communication is among what we have lost in exchange of the technology.  We have been using the technology like a magic wand without giving any thought to its real cost to ourselves. 

During the generation of 2nd Wave, Communication has been reduced to a mere process of exchanging ideas and information, and even its processes have been taken over by various information technologies particularly the internet technology, which has made us a mere attachment to the communication devises such as, smartphone and computer. We are even trying to use the technology to simulate our emotions. I have defined the communication of this era to be the "Communication 2.0", reflecting the paradigm of the 2nd Wave.

21st century is a dawn of the 3rd Wave generation and our children are the first bearer of its fruit. And, there is one thing we must to do before they harvest the first crop of apples, that is to reclaim the meanings and the elements of communication we have abandoned, and redefine Communication as it ought to be.  Redefine Communication 2.0 to be the foundation of Communication 3.0.  This is the least of what we can do for the next generations to come.  

The pyramid diagram shown here represents the basic elements of the competences for  Communication 3.0. defined by MasterLingual Academy of Communication (MAC), of which I am one of the founders.  We are going to challenge all the systems built on the Communication 2.0 such as the obsolete educational institutions and corporations alike by forming the global community of Don Quixotes. One Don Quixote is no match against the fortress of the current system, but I believe a community of Don Quixotes singing the song of Communication 3.0 can bring down the walls,  just like the walls of Jericho.  As for the corporations, transformation of their communication competence is particularly vital as their own survival in the rapidly changing business environment is at stake. And most importantly, no IT systems or solutions, no matter how wonderful they may be, are sufficient to transform a organization of any kinds and scales to the Organization 3.0 unless the communication competence of organization and its members are transformed first.
MAC has developed perhaps the first programs and the learning system in the world that will make such transformation possible. We are looking for the singers to join our chorus.