Comment on Strategy as a language :Part 1

The basic concept of Organization 3.0 I introduced in the previous post comes from " The Third Wave" by Alvin Toffler. The first edition was published in 1980 and I read the book for the first time in the Summer of 1982 when I was in a high school. He has expanded his theories further in his subsequent works since 1980 however, the ideas and the theories in the book has made a profound impression in my mind that has influenced my view on the history of Human evolution.
And almost 20 years after he introduced "The Third Wave", I introduced my first Organization 3.0 theory along with other 3.0 models such as, Communication 3.0, Leadership 3.0, Strategy 3.0 and Society 3.0, all of which are derived from his wave theory, in that the model numbering, 3.0, 2.0,1.0, indicates the phases of Human evolution over the course of the history of Humanity as we know it. All of my 3.0 series of models and their concepts correspond with the frame of time and the concepts of " The Third Wave"

With these in mind, I am going to elaborate little further on the Organizaiton 3.0 with its relation to other 3.0 models.
First, I am going to differentiate each phase of evolution of an organization in general for the argument sake.

Organization 1.0 can be characterized by its authoritarian model with relatively simple structure and system while Organization 2.0 has more complex system with mechanistic characteristics signified by its functionally departmentalized structure and its management method.  The typical example of Organization 1.0 model is the organization under dictatorship, which were common in most regions of the world, especially Europe, up until 18th century.

As for Organization 2.0, the shift from 1.0 model had started in around 17th century in relatively small and isolated cases, and so called the industrial revolution started in 18th century accelerated the shift toward highly functional Organization 2.0 model.  The most significant difference between Organization 1.0 and 2.0 is in their underlying shift in the Social system, where the agricultural evolution in the First Wave was what triggered and drove the shift toward 1.0 model, while the 2.0 model was triggered and driven by the shift in moral principle(interpretation of enlightenment in Christendom) and technological innovation, of which Capitalism and Democracy are their products.

With these in mind, I am going to elaborate little further on the subject of Organization 3.0 and its relation with other 3.0 models in my next post.


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